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Learn how to bridge gaps and strengthen company culture with these effective employee newsletter ideas and design strategies.
Employee newsletters are more than just a means of sharing information—they are a powerful tool to foster communication and build a sense of community within the workplace. With thoughtful content and creative design, newsletters can engage employees. When used effectively, they serve as a direct line to employees, delivering updates, celebrating achievements, and maintaining connections across all levels of an organization. In this article, we will share content ideas and essential design tips for creating a successful employee newsletter.
With the increase in remote and hybrid teams, it's crucial to stay connected and informed about company news. Implementing an employee newsletter is essential due to these benefits:
A well-crafted newsletter should include the following:
To keep newsletters engaging, it's essential to vary the content. Here are top ideas that can be tailored to fit your company’s goals and employee needs:
This is the backbone of any newsletter. Keep employees informed about new hires, promotions, departmental achievements, and important company milestones. Highlighting these developments fosters transparency and keeps everyone in the loop.
Feature individual employees or teams in every edition. Sharing their stories, successes, and hobbies boosts morale and encourages camaraderie. This personal touch allows employees to get to know one another better, even in larger or remote teams.
Regularly share information on upcoming workshops, webinars, and internal training sessions. Promoting professional development opportunities shows employees that the company invests in their growth, which can lead to higher engagement and retention.
Help employees prioritize their well-being with sections dedicated to physical and mental health. Offer self-care strategies, healthy living tips, or resources for managing stress. This promotes a culture of care and work-life balance.
Whether it's a holiday party, team-building event, or virtual hangout, keep employees excited about upcoming company events. Highlight past events too, sharing photos and feedback to create anticipation for the next.
Include interactive polls or surveys to gather quick feedback on workplace initiatives, preferences for future events, or even the newsletter content itself. This will engage employees and give them a voice in shaping company culture.
Celebrate project milestones or team successes, no matter how big or small. Public recognition fosters a sense of pride and motivates employees to continue performing at their best.
Keep employees updated on DEI efforts within the organization. Share upcoming DEI-related events, training, or employee resource groups (ERGs) that employees can join. Highlight success stories of inclusion within the company to inspire continued progress.
Encourage employees to contribute new ideas to improve processes, products, or services. This section could include a spotlight on innovations that have been implemented or a call for suggestions. It demonstrates that all employees play a role in the company's evolution.
In addition to great content, the design and format of your newsletter are key to maintaining engagement.
A clean, visually appealing design draws in readers. Incorporate images, infographics, and color schemes that align with your company branding. Use bullet points, bold headings, and short paragraphs to enhance readability.
Newsletters should be easy to navigate, especially for readers scanning content. Use a table of contents or clickable sections to allow employees to jump to their areas of interest.
Ensure that your newsletter is optimized for both desktop and mobile devices. Test the layout on different platforms and use responsive design techniques to make sure it looks great everywhere.
Even the best-designed newsletter needs to consistently engage employees over time. Here are tips to keep the momentum going:
Decide on a regular schedule, whether weekly, bi-weekly, or monthly, and stick to it. Consistency builds anticipation, and employees will start looking forward to the next edition.
Invite employees to contribute to the newsletter by submitting articles, suggestions, or shout-outs. Highlight the most interesting feedback in future editions, making employees feel heard and valued.
Where possible, tailor the newsletter to specific departments, teams, or even individuals. Including personalized content makes employees feel like the newsletter was created with them in mind.
Employee newsletters are a vital tool for fostering communication, engagement, and a connected workplace culture. By incorporating creative content ideas and maintaining a visually appealing and interactive design, you can craft newsletters that keep employees informed, motivated, and aligned with the company’s vision.
Want more ways to connect your organization? Schedule your demo with Assembly and see how we can help you create an engaged and connected workforce!
An employee newsletter should include a mix of relevant, engaging, and diverse content to keep employees informed and motivated. Key elements can include company news, employee spotlights, training opportunities, wellness tips, event announcements, DEI initiatives, and interactive sections like polls and surveys. The goal is to provide valuable information while fostering a sense of community and belonging within the workplace.
The frequency of employee newsletters depends on your organization’s size and communication needs, but typically, newsletters are sent weekly, bi-weekly, or monthly. Consistency is key, so choose a schedule you can maintain, allowing employees to anticipate regular updates. Sending newsletters too frequently may overwhelm employees, while too infrequently can lead to disengagement.
To make an employee newsletter engaging, focus on variety and interactivity. Use visually appealing designs, include multimedia like images or videos, and offer a mix of informative and entertaining content. Incorporating polls, surveys, or asking employees to contribute articles can encourage interaction. Keep the tone conversational, and personalize content to make employees feel valued and involved.
Employee newsletters are important for company culture because they help keep employees connected to the organization’s mission, values, and goals. By sharing news, celebrating achievements, and promoting transparency, newsletters foster a sense of belonging and pride. They also encourage open communication, collaboration, and recognition, which contribute to a positive and inclusive workplace culture.
Get the foundational knowledge on creating an employee recognition program that boosts employee engagement and helps them feel valued.
Explore Guide
Yes, at Assembly, security is a top priority. Each quarter, we have ongoing security work that is everyone’s responsibility. While we maintain a strong security posture, it was important for us to prove to our customers that we do everything we claim to do. This led us to pursue a SOC 2 Type II report that would provide evidence of our compliance with industry gold-standard security practice.
There is study after study showing that employee recognition leads to increased engagement. This in return creates an environment where employees are happier and more motivated which increase productivity and reduces voluntary turnover significantly. In order to filled critical roles, companies tend to spend nearly twice the value of an annual salary. Assembly is an investment in your employees that supports your bottom line.
Yes, we will offer contracts for companies with longer-term agreements to help larger customers have more certainty around future costs.
The minimum agreement term is a 12-month subscription.
We do and for FREE! Any new customer needing further support to get started with Assembly to ensure you're set up for success can request custom onboarding support. Improving your employee experience is about much more than just using our amazing software; it’s about transforming your business to create a workplace that people love. That’s much easier to do with the personal support and advice from our passionate people experts.
Yes. We offer a completely free plan for up to 50 team members. This plan is intended for teams or organizations that are looking to get started with an employee engagement tool. Keep in mind, this plan is limited in features.
All customers can open an Assembly account for free and get started without a credit card. Then you can change plans as necessary.
At the time of redemption (when your employees exchange their points for a paid reward) you'll pay face value. If a reward is a $10 Amazon gift card, your cost will be $10. All paid rewards are billed for on a monthly basis.
The good news is that you don't have to pay for rewards upfront because we only charge you when points are redeemed, not when they're earned.
We offer discounts or educational or charitable organizations. In order to secure a discount, you'll first need to book a demo with a customer support specialist.
For all other organizations, we are willing to consider longer-term agreements in exchange for discounts. To set up annual plans or longer, you will need to book a demo with a customer support specialist.
If you're on a month to month plan, you can go here and cancel anytime. If you're having concerns or need help setting up your account for success, you can always book a demo with a customer support specialist.
If you're on a longer-term custom plan, you'll need to reach out to your customer support specialist to cancel your account or email us at support@joinassembly.com.
Great question! You can customize your core values to match your organization's to boost and track alignment. You can change your currency from the 🏆 emoji (our default) to any emoji of your choice. You can swap our logo for your own. You can also set up company culture rewards such as, "Lunch with the CEO," "Buy a book on us," and so much more!
While we recommend a peer to peer set up where anyone in your organization can give or receive recognition, you can set up Assembly however you want. If you need to limit the people who can give or receive recognition, that's perfectly fine and can be done from your Admin, here.
Assembly connects to the tools your employees use every day to offer an easy, seamless experience with minimal change management.
Assembly has integrations with HCM/HRIS systems like ADP, Google, Office 365, and Slack. We also integrate with communication tools like Slack and Teams so you and your employees can access Assembly wherever they work now.
That depends on the company's permissions set up. That said, over 90% of the employees on Assembly's platform are recognized on a monthly basis. That means nearly every employee across all of our customers are receiving regular recognition from their peers, managers, or leadership. We're extremely proud of this.
They are not required. You can use Assembly without having rewards set up. However, we don't recommend it if you intend to have a high adoption and usage rate. You can always keep the costs down by offering internal culture rewards that are fulfilled by you internally.
No, you can remove allowances from anyone or everyone. It's up to you but we do recommend using points whether they're worth a real dollar value or not. Companies that use points have a much higher engagement rate even if those points don't exchange for real dollars.
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