Employee Engagement
What Is Employee Engagement in CRM?
Employee engagement in CRM (Customer Relationship Management) refers to the level of emotional commitment and involvement employees have toward the organization's goals and values, specifically in the context of managing customer relationships. It focuses on how employees interact with customers, how they perceive their roles in delivering customer satisfaction, and their overall dedication to supporting customer-centric initiatives. Engaged employees in CRM typically exhibit higher motivation, productivity, and a deeper understanding of customer needs, which ultimately enhances the quality of customer interactions and fosters stronger customer relationships.
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