Encourage collaboration and teamwork with a recognition program that is effective and enjoyable!
Book a demo now to take advantage of some incredible offers!
Discover how to get the kind of actionable feedback you can use to transform your products during design feedback sessions.
.avif)
Building a product in a vacuum is a surefire way to create something that flops.
Get an MVP in front of your target customers’, on the other hand, and you’ll set yourself up for the best possible chances of success.
Read on to find out how to get actionable feedback you can use to drastically improve your product from every design feedback session you run.
Instagram started as an app that allowed users to check in at their favorite spots before pivoting when its founders realized users were far more interested in sharing images on the platform.
Play-Doh was launched as a wall cleaner in the 1930s under the name Kutol before pivoting completely after finding a teacher had been using the product during arts and crafts classes.
YouTube began life as a video-dating site before its founders realized users were using the site very differently to how they’d intended.
These companies owe their success to listening to their customers. If they hadn’t, they’d have joined the 49.7% of US businesses that fail in the first five years.
The sooner you get a pared-down version of your final product in front of the kind of people you’re hoping are going to become paying customers, the sooner you’ll find out whether what you’re building is going to get them reaching for their credit cards.
Which is why inviting your current users – and potential customers – to design feedback sessions is a simple and effective way to fast-track this process.
Try Assembly to make gathering customer feedback as simple as possible.
There’s plenty you can do before you start sending out invites to your design feedback session to make sure it generates as much actionable feedback as possible.
Firstly, pick out a diverse group of people to get feedback from. Make sure each of your customer profiles are represented in each feedback session – from power users to people who’ve never used your product before.
Then load up a product feedback template with the questions you want your subjects to answer (more on what questions to ask in a moment) to make it as easy as possible to collect, review, and restore the product feedback you receive.
The more questions you include in a survey, the less time respondents spend answering each one. Which means you need to choose what you ask during product feedback sessions wisely if you want quality feedback.
These five questions are a great starting point:
This will help make sure your product does what it’s meant to do.
This will give you your Net Promoter Score (NPS) – the most widely used market research metric and a great indicator of how much testers like your product.
You won’t tempt many customers away from your competitors with a product that’s difficult to use.
This will give you a sense of how your product stacks up against the competition (you might even want to specify a competitor for a like-for-like comparison).
Giving participants three choices to this question (Not disappointed, Mildly disappointed, and Very disappointed) will help reveal if you’ve got product/market fit.
Book a demo of Assembly to empower your people with all the tools they need to run seamless design feedback sessions.
Getting feedback from your potential customers is only half the battle. Determining which feedback is worth listening to and then turning those comments and criticisms into actionable next steps is where the real work begins.
Keep these rules of thumb in mind when it comes to incorporate feedback into your design process as effectively as possible:
It ultimately doesn’t matter what you, your boss, or your shareholders think about the product you’re building. All that matters is if your target customers are willing to pay for it.
So, it’s crucial that everyone on your team leaves their ego at the door and puts what your buyer personas think about the product you're building first. After all, what’s the point of asking for their feedback if you’re not going to listen to it?
Product testers can give you invaluable feedback on where your product is falling short. If they tell you the UX is clunky or your app is missing key features, you should listen carefully.
On the other hand, you should take any specific recommendations they have for how to improve on those problems with a pinch of salt. People are generally great at telling you what they don’t like about something and terrible at telling you how to fix it.
Book a demo of Assembly to quickly and easily collect product feedback for your design team to turn into actionable next steps.
A nuclear power plant is being built on the edge of town and you’ve been selected to be part of a committee that needs to approve its plans. You don’t have the first idea what goes into building a nuclear power plant, and neither does anyone else on the committee. So you spend most of your time discussing the design of the staff bike shed, as that’s something you can all offer a valid opinion on.
This is known as “the bike shed effect”, and it’s crucial you keep this in mind during your design feedback sessions. If your customers spend a lot of time during focus groups and in your surveys on minor details like the color of your app’s buttons then it might be because they think more important things – like your product’s functionality – are “above their paygrade”.
Make sure to counteract this with some carefully selected questions that guide the conversation away from the color of buttons and towards the functionality of your product.
The more people who flag an issue during testing, the more seriously you should take it.
But quantity isn’t everything. You also need to make sure you gauge how important each issue is to your customers so you can prioritize them appropriately.
For example, your testers are unanimous that you should change your app's color scheme, but just 10% of them flag it’s missing a key feature they need to do their work. You need to prioritize adding that feature, or you’re losing out on 10% of your potential customers out the gate – before they even set eyes on your color scheme.
Getting your design feedback sessions right can be the difference between a product that flops and a runaway success. Stick to the tips we’ve laid out here and ask the questions we’ve recommended to get actionable feedback every time you invite your customers to have their say on an MVP of your latest product.
Get the foundational knowledge on creating an employee recognition program that boosts employee engagement and helps them feel valued.
Explore Guide
Yes, at Assembly, security is a top priority. Each quarter, we have ongoing security work that is everyone’s responsibility. While we maintain a strong security posture, it was important for us to prove to our customers that we do everything we claim to do. This led us to pursue a SOC 2 Type II report that would provide evidence of our compliance with industry gold-standard security practice.
There is study after study showing that employee recognition leads to increased engagement. This in return creates an environment where employees are happier and more motivated which increase productivity and reduces voluntary turnover significantly. In order to filled critical roles, companies tend to spend nearly twice the value of an annual salary. Assembly is an investment in your employees that supports your bottom line.
Yes, we will offer contracts for companies with longer-term agreements to help larger customers have more certainty around future costs.
The minimum agreement term is a 12-month subscription.
We do and for FREE! Any new customer needing further support to get started with Assembly to ensure you're set up for success can request custom onboarding support. Improving your employee experience is about much more than just using our amazing software; it’s about transforming your business to create a workplace that people love. That’s much easier to do with the personal support and advice from our passionate people experts.
At the time of redemption (when your employees exchange their points for a paid reward) you'll pay face value. If a reward is a $10 Amazon gift card, your cost will be $10. All paid rewards are billed for on a monthly basis.
The good news is that you don't have to pay for rewards upfront because we only charge you when points are redeemed, not when they're earned.
We offer discounts or educational or charitable organizations. In order to secure a discount, you'll first need to book a demo with a customer support specialist.
For all other organizations, we are willing to consider longer-term agreements in exchange for discounts. To set up annual plans or longer, you will need to book a demo with a customer support specialist.
If you're on a month to month plan, you can go here and cancel anytime. If you're having concerns or need help setting up your account for success, you can always book a demo with a customer support specialist.
If you're on a longer-term custom plan, you'll need to reach out to your customer support specialist to cancel your account or email us at support@joinassembly.com.
Great question! You can customize your core values to match your organization's to boost and track alignment. You can change your currency from the 🏆 emoji (our default) to any emoji of your choice. You can swap our logo for your own. You can also set up company culture rewards such as, "Lunch with the CEO," "Buy a book on us," and so much more!
While we recommend a peer to peer set up where anyone in your organization can give or receive recognition, you can set up Assembly however you want. If you need to limit the people who can give or receive recognition, that's perfectly fine and can be done from your Admin, here.
Assembly connects to the tools your employees use every day to offer an easy, seamless experience with minimal change management.
Assembly has integrations with HCM/HRIS systems like ADP, Google, Office 365, and Slack. We also integrate with communication tools like Slack and Teams so you and your employees can access Assembly wherever they work now.
That depends on the company's permissions set up. That said, over 90% of the employees on Assembly's platform are recognized on a monthly basis. That means nearly every employee across all of our customers are receiving regular recognition from their peers, managers, or leadership. We're extremely proud of this.
They are not required. You can use Assembly without having rewards set up. However, we don't recommend it if you intend to have a high adoption and usage rate. You can always keep the costs down by offering internal culture rewards that are fulfilled by you internally.
No, you can remove allowances from anyone or everyone. It's up to you but we do recommend using points whether they're worth a real dollar value or not. Companies that use points have a much higher engagement rate even if those points don't exchange for real dollars.
Please schedule time with an expert and we will help you to get all your questions answered
