Six Employee Engagement Activities to Promote Company Benefits

Employee benefits are one of the strongest tools organizations have to attract, engage, and retain top talent. Yet many employees are unaware of the full range of benefits available to them or how to take advantage of these offerings. Bridging this gap with creative engagement activities can significantly boost awareness, participation, and satisfaction.

Implementing dynamic and interactive methods to promote company benefits does more than inform—it energizes your workforce, fosters loyalty, and drives better utilization rates. Here are six employee engagement activities designed to promote your company's benefits in ways that are memorable and effective.

1. Benefits Fair with Interactive Booths

Hosting an on-site or virtual benefits fair allows employees to explore all available benefits in a relaxed, open environment. Each booth can focus on a different offering, such as healthcare, dental insurance, retirement plans, wellness programs, or tuition reimbursement.

Make the event engaging by including games, raffles, or giveaways at each booth. For example, employees who visit all booths could be entered into a prize drawing. This encourages full participation and provides multiple touchpoints for benefit education.

Tip: Invite vendors and benefits providers to staff the booths, giving employees direct access to experts who can answer their questions on the spot.

2. "Lunch and Learn" Series

People are more receptive when they are comfortable—and nothing draws a crowd like a free lunch. A "Lunch and Learn" series offers an informal setting where employees can gain in-depth knowledge about different benefits while enjoying a meal.

Schedule monthly or quarterly sessions, each spotlighting a specific benefit, such as understanding HSA accounts, maximizing 401(k) contributions, or utilizing mental health resources. Keep the presentations brief and interactive, leaving time for employee questions.

Tip: Consider recording the sessions for employees who are remote or unable to attend in real time.

3. Real-Life Testimonial Panels

One of the most powerful ways to promote benefits is through the voices of employees who have directly benefited from them. Host testimonial panels where employees share their personal stories—such as how the company's healthcare plan helped during a medical emergency or how an educational assistance program supported a career advancement.

These real-world examples make the value of benefits tangible and relatable, building trust and encouraging others to explore their options.

Tip: Ensure diversity in the panel to showcase the broad applicability of company benefits across different life stages and needs.

4. Turn Benefits Education into a Fun Challenge

By adding a competitive edge, benefits education becomes an opportunity for employees to learn and have fun at the same time. Create quizzes, digital scavenger hunts, or mobile app-based challenges that test employees' knowledge of company benefits.

Offer incentives like badges, leaderboards, or small rewards such as gift cards for top performers. This fosters a spirit of friendly competition while reinforcing key benefits information in an interactive way.

Tip: Keep the challenges short and focused to maintain interest and ensure information retention.

5. Benefits Bingo or Scavenger Hunt

A benefits-themed Bingo card or scavenger hunt is a fun way to motivate employees to learn about their options. Each square or item on the list can represent a different aspect of your benefits program.

For example, squares might include "Schedule a free financial consultation," "Attend a wellness seminar," or "Download the benefits app." Participants who complete a line or the entire card could be entered to win prizes.

Tip: Make it a team-based challenge to encourage collaboration and conversation about benefits among employees.

6. Virtual Benefits Showcase

With remote and hybrid work becoming more common, it is important to ensure that virtual employees also receive engaging benefits education. Host a live virtual event or create a library of short, easily digestible videos explaining each benefit.

Consider adding interactive elements like Q&A sessions, polls, or breakout rooms to maintain high engagement during live events. Make sure recordings are accessible afterward to maximize reach.

Tip: Keep videos under 5 minutes when possible and use a conversational tone to keep employees interested.

The Lasting Impact of Creative Benefits Communication

Regular, creative engagement around company benefits is not just a nice-to-have—it is an investment in your workforce's wellbeing and your organization's success. When employees fully understand and use their benefits, satisfaction, retention, and productivity all improve.

By incorporating a mix of live, virtual, and gamified activities, companies can ensure ongoing education that meets employees where they are. Make benefits education a consistent part of your employee engagement strategy to foster a happier, healthier, and more informed workforce.

Ready to take your employee engagement strategy to the next level?
Schedule a demo with Assembly today and see how we can help you promote company benefits in a way employees will love.

FAQs

How do you engage employees in learning about company benefits?

You can engage employees by hosting interactive activities like benefits fairs, "Lunch and Learn" sessions, gamified quizzes, and real-life testimonial panels that make learning fun and relatable.

What is the purpose of a benefits fair for employees?

A benefits fair is an opportunity for employees to explore different benefit options offered by their company through information booths, presentations, and interactive activities, often supported by vendors and benefits providers.

What are creative ways to promote employee benefits?

Creative ways include organizing benefits-themed scavenger hunts, play-based learning activities, virtual showcases for remote teams, and using real-life employee testimonials to personalize benefits communication.

Why is it important to promote employee benefits?

Promoting employee benefits ensures that employees are aware of and can fully utilize the resources available to them, which can lead to higher satisfaction, better retention rates, and increased overall wellbeing.