7 Creative Intranet Content Ideas for Engaging Your Team

You’ve done the research and chosen the right intranet portal for your company…

But your people are barely using it.

Sound familiar?

Then it’s time to rethink your intranet content strategy.

Read on to discover how to create the kind of content that will have your employees logging in to your intranet everyday.

What is intranet content?

Intranet content is anything and everything that lives in your company intranet, from the documents and SOPs that get added to your knowledge base to the customer data in your lightweight sales CRM.

This content comes in two different flavors: 

1. “Top-down” HR intranet content posted by your leadership and HR teams
2. “Bottom-up” employee intranet content that’s organically posted and shared by your staff

Both of these intranet content types can help you create a happy, engaged, and productive workforce. 

Let’s take a closer look at how to introduce them to your business…

What content should be on an intranet?

First and foremost, your intranet should house all the information, guidelines, and processes your employees need to do their jobs. A knowledge base and company wiki should be the centerpiece of your intranet.

But you’d be leaving so much on the table if you leave your intranet there.

For example, 80% of employees want to know more about how decisions are made in their company, and 87% want more transparency from their organization’s leaders.

Tools like a workplace news feed, CEO and Executive updates, and weekly updates can make it easy for you to satisfy your employees’ need to be kept up-to-date about what’s happening within your organization.

Plus, 91% of workers are interested in feeling closer to their colleagues. The right intranet content can help bring teammates from across your business together, turning people from different departments from anonymous email addresses to people they know and get along with.

How can I make my intranet interesting?

After company intranet content ideas that will have your employees checking your company news feed every day?

Here are seven company intranet content ideas that will transform your internet into your business’s central hub.

Share news and updates

Your intranet’s company news feed is the perfect place to share what your company has been up to, as well as industry news and updates from your leaders. 

Best practice intranet content includes:

• Company updates. Share what’s going on in your company through CEO and Executive updates.
• Company events. Make your intranet the go-to place for your staff to find out about office lunches, after work get togethers, and volunteer events.
• Education. Posting information on company workshops, webinars. and conferences will encourage your employees’ continuing education.
• Product information. Keep your people up to date with the latest and greatest updates and features of your products or services.
• Customer stories and reviews. Share customer stories – along with good and bad product feedback – to help your people get to understand your customers’ needs.

Track goals (and wins)

Your people are going to struggle to bring their best selves to work every day if they don’t even know what their hard work is helping achieve.

Plus, your employees are never going to come up with ideas for how to help you achieve your goals faster if they don’t even know what they are.

And yet just 40% of employees know what their business’s goals are. And just 16% of frontline staff have a clear understanding of how their day-to-day work connects with corporate priorities.

So, be sure to put your company’s goals and objectives front and center in your intranet. And be sure to celebrate your teams’ wins along the way to show your appreciation for their efforts.

Make it your company’s social hub

Your intranet is the company watercooler for hybrid and remote companies. 

And you’ll reap some serious regards if you make it a place your people chat about what they got up to on the weekend, how their team did in the big game, and what they thought of the latest episode of the Netflix show everyone is watching.

Without a space for this kind of casual chat, your people will never have the chance to go from colleagues to friends. And since people are ten times more likely to stay in a job for friendships than for a pay rise, it’s well worth making casual chat a cornerstone of your intranet content strategy.

Run company surveys

The quickest way to improve anything that impacts workplace satisfaction – from employee engagement to which snacks you should stock in the office kitchen – is to focus on the things your people care most about.

And the quickest way to get to the bottom of what makes your people tick is through employee surveys. 

Make your intranet your organization’s central hub and it will be the perfect place to run:

• Regular employee engagement and satisfaction surveys whenever you want to take the pulse of these essential HR metrics.
• Employee pulse surveys when you quickly get the feel of how a new initiative has impacted how your teammates feel about their work.
• Career development surveys to check in with your employees’ career goals and help them meet them
• An eNPS survey for a quick and easy way to find out how your employees feel about your company, its values, and how likely they recommend it to others.

People will be sure to return to your intranet if it's a place where they have their say in how your company is run.

Give new employees a warm welcome

A seamless onboarding process is one of the most overlooked and underutilized tools in the employee retention toolbox.

In fact:

• 69% of employees are more likely to stay with a company for three years if they experienced great onboarding.
• Onboarding improves a company’s retention rate by 82% if conducted properly.
• 70% of employees who had exceptional onboarding experiences say they have "the best possible job".

Despite this, 51% of employees think their onboarding experience at their current job was subpar.

The easiest way to bake onboarding best practices into your organization is through some thoughtful intranet content ideas.

For example:

• A new hire survey will help your team get to know how their new colleague likes to work and what’s important to them – and set your new teammates up for success.
• Icebreaker questions make it as easy as possible for your teammates to get to know their new colleague, which is the fastest way possible of making them feel at home within your organization.

Celebrate your people 

Recognising and rewarding your teammates is one of the most effective ways there is to improve employee engagement, productivity, and retention. 

In fact, 40% of employees say they’d put more energy into their work if they were recognized more often.

And yet respondents to one survey said it’s been an average of 50 days since they last felt recognized in any way at work.

Make sure you’re not leaving your people feeling like their efforts are going unrecognized by making employee recognition a central theme of your intranet content strategy. Shouting out work anniversaries, promotions, and great bits of work to the whole company is a simple but incredibly effective way of making your people feel recognized.

Share employee ideas

Last but not least, an effective intranet is one your employees can use to capture their best ideas – and get inspiration from their colleagues’.

You’ll be surprised by how many ideas your people will come up with for improving your product, boosting sales, and making your company a better place to work when you empower them with an easy-to-use idea management system.

The final word

Stick to the intranet content best practices we’ve laid out here to create an employee hub that your people will eagerly come back to each and every work day.

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