September 19, 2025

Disaster Relief and Crisis Response: Using Gift Cards to Support Employees During Emergencies

Support employees in emergencies with Assembly’s free gift card program. Fast, flexible disaster relief for your team.

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When disaster strikes—be it a hurricane, wildfire, flood, or personal crisis—employees need immediate, meaningful support. For organizations, providing timely assistance is not just compassionate; it’s essential for business continuity and employee well-being. One of the most effective, flexible, and dignified ways to help employees during emergencies is through digital gift cards.

Why Gift Cards Are a Game-Changer in Crisis Response

Traditional relief methods, such as physical checks, can be slow, logistically challenging, and sometimes inaccessible for displaced employees. Digital gift cards offer several unique advantages:

  • Speed and Immediacy: Digital gift cards can be delivered instantly via email or text, ensuring employees get help when they need it most—even if they’re displaced or without access to their usual banking services.
  • Flexibility and Dignity: Employees can choose what they need most, whether it’s groceries, fuel, clothing, or home supplies. This autonomy respects their individual circumstances and preferences.
  • Accessibility: No bank account or physical address is required for digital delivery, making it easy to reach all employees, wherever they are.
  • Scalability: Gift cards can be distributed to individuals or large groups, tracked for compliance, and managed within a set budget.

Assembly’s Gift Card Program: Fast, Flexible, and Free to Start

Assembly’s soon-to-launch gift card program is designed to make disaster relief and employee support easier than ever. Here’s how it works:

  • Free to Sign Up: The first tier of Assembly is free, and gift card features are included in all paid plans.
  • Self-Service Gifting:
    • 1:1 Gift and Card: Send a gift card directly to an employee—completely free.
    • 1 to Many Gift and Card: Send a card to a group, with the option for others to sign, but the gift comes from one person—also free.
    • Automated Gifting: For company-wide or recurring gifting, talk to Assembly’s sales team for tailored solutions.
  • E-Cards and Kudo Boards: Create a digital kudo board using templates, customize it, and send it via email or text. Perfect for thank-yous, birthdays, anniversaries, and more.
  • Gifting Ideas:
    • Send money for employees to choose from Assembly’s entire catalog.
    • Restrict funds to specific categories or curated rewards.
    • Send traditional gift cards or company swag (additional cost).
  • Delightful Receiving Experience:
    • Recipients get their gift via text or email, complete with engaging animations to celebrate the moment.
    • Employees can easily send a thank-you back to the sender, closing the loop on appreciation.

Implementing a Gift Card Relief Program: Best Practices

1. Plan Ahead

Establish partnerships with a gift card provider like Assembly before disaster strikes. Set clear eligibility criteria and communication protocols so you can act quickly when needed.

2. Communicate Clearly

Let employees know about available support and how to access it. Use multiple channels—email, text, internal platforms—to ensure everyone is informed, especially those who may be displaced.

3. Ensure Inclusivity

Choose gift card options that are relevant to your employees’ locations and needs. Assembly’s broad catalog and customizable categories make it easy to tailor support.

4. Maintain Privacy and Dignity

Handle requests confidentially and respect employees’ privacy. Digital delivery ensures discretion and security.

5. Integrate with Other Support Programs

Coordinate gift card relief with Employee Assistance Programs (EAP), insurance, and other benefits for a holistic approach to crisis support.

6. Track and Evaluate

Use Assembly’s tracking features to monitor distribution, ensure compliance, and evaluate the impact of your relief efforts.

Challenges and Considerations

While gift cards are a powerful tool, it’s important to:

  • Understand Tax Implications: Consult with your finance or legal team to ensure compliance with IRS rules for disaster relief.
  • Choose the Right Vendors: Work with reputable providers like Assembly to ensure reliability and a positive employee experience.
  • Keep Employee Data Updated: Accurate contact information is essential for timely delivery.

The Future of Employee Support

Organizations must be prepared to respond quickly and compassionately to disasters and crises. Digital gift cards—especially through a platform like Assembly—offer a modern, scalable, and human-centric solution that strengthens employee loyalty and organizational resilience.

Ready to empower your team with fast, flexible disaster relief?
Schedule a demo with Assembly today and see how easy it is to support your employees when it matters most.

FAQs

How can companies support employees during a disaster?

Companies can support employees during disasters by providing immediate financial assistance, flexible work arrangements, and access to resources like digital gift cards. Gift cards are especially effective because they can be delivered instantly and allow employees to choose what they need most.

Are gift cards taxable when given as disaster relief to employees?

In many cases, gift cards given as qualified disaster relief are not considered taxable income, but it’s important to consult with your legal or tax advisor to ensure compliance with IRS regulations.

What are the benefits of using digital gift cards for crisis response?

Digital gift cards offer speed, flexibility, and accessibility. They can be delivered instantly via email or text, used for a variety of needs, and don’t require a bank account or physical address.

What is Assembly’s gift card program for employee support?

Assembly’s gift card program allows companies to send digital gift cards to employees for free (on the first tier and all paid plans). Features include 1:1 and group gifting, automated gifting, e-cards, and a delightful, customizable receiving experience.

Browse our Free Employee Recognition Guide

Get the foundational knowledge on creating an employee recognition program that boosts employee engagement and helps them feel valued.

Explore Guide

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Frequently Asked Questions

Is Assembly SOC 2 compliant?

Yes, at Assembly, security is a top priority. Each quarter, we have ongoing security work that is everyone’s responsibility. While we maintain a strong security posture, it was important for us to prove to our customers that we do everything we claim to do. This led us to pursue a SOC 2 Type II report that would provide evidence of our compliance with industry gold-standard security practice.

What's the ROI for employee recognition?

There is study after study showing that employee recognition leads to increased engagement. This in return creates an environment where employees are happier and more motivated which increase productivity and reduces voluntary turnover significantly. In order to filled critical roles, companies tend to spend nearly twice the value of an annual salary. Assembly is an investment in your employees that supports your bottom line.

Does Assembly offer longer-term contracts?

Yes, we will offer contracts for companies with longer-term agreements to help larger customers have more certainty around future costs.

The minimum agreement term is a 12-month subscription.

Does Assembly offer onboarding support?

We do and for FREE! Any new customer needing further support to get started with Assembly to ensure you're set up for success can request custom onboarding support. Improving your employee experience is about much more than just using our amazing software; it’s about transforming your business to create a workplace that people love. That’s much easier to do with the personal support and advice from our passionate people experts.

How much do rewards cost?

At the time of redemption (when your employees exchange their points for a paid reward) you'll pay face value. If a reward is a $10 Amazon gift card, your cost will be $10. All paid rewards are billed for on a monthly basis.

The good news is that you don't have to pay for rewards upfront because we only charge you when points are redeemed, not when they're earned.

Does Assembly offer discounts?

We offer discounts or educational or charitable organizations. In order to secure a discount, you'll first need to book a demo with a customer support specialist.

For all other organizations, we are willing to consider longer-term agreements in exchange for discounts. To set up annual plans or longer, you will need to book a demo with a customer support specialist.

How do I cancel my plan if needed?

If you're on a month to month plan, you can go here and cancel anytime. If you're having concerns or need help setting up your account for success, you can always book a demo with a customer support specialist.

If you're on a longer-term custom plan, you'll need to reach out to your customer support specialist to cancel your account or email us at support@joinassembly.com.

What customizations are available?

Great question! You can customize your core values to match your organization's to boost and track alignment. You can change your currency from the 🏆 emoji (our default) to any emoji of your choice. You can swap our logo for your own. You can also set up company culture rewards such as, "Lunch with the CEO," "Buy a book on us," and so much more!

Who can give or receive recognition?

While we recommend a peer to peer set up where anyone in your organization can give or receive recognition, you can set up Assembly however you want. If you need to limit the people who can give or receive recognition, that's perfectly fine and can be done from your Admin, here.

What integrations are available?

Assembly connects to the tools your employees use every day to offer an easy, seamless experience with minimal change management.  

Assembly has integrations with HCM/HRIS systems like ADP, Google, Office 365, and Slack. We also integrate with communication tools like Slack and Teams so you and your employees can access Assembly wherever they work now.

What's your average adoption rate?

That depends on the company's permissions set up. That said, over 90% of the employees on Assembly's platform are recognized on a monthly basis. That means nearly every employee across all of our customers are receiving regular recognition from their peers, managers, or leadership. We're extremely proud of this.

Must rewards be set up to use Assembly?

They are not required. You can use Assembly without having rewards set up. However, we don't recommend it if you intend to have a high adoption and usage rate. You can always keep the costs down by offering internal culture rewards that are fulfilled by you internally.

Are points required to use Assembly?

No, you can remove allowances from anyone or everyone. It's up to you but we do recommend using points whether they're worth a real dollar value or not. Companies that use points have a much higher engagement rate even if those points don't exchange for real dollars.

Could find the answer you are looking for?

Please schedule time with an expert and we will help you to get all your questions answered