Empowering Employee Growth: How Gift Cards Are Transforming Professional Development

Boost employee learning with Assembly’s gift card program—easy, flexible, and perfect for professional development incentives.

September 4, 2025
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In today’s rapidly evolving business landscape, organizations recognize that continuous learning and professional development are essential for both employee satisfaction and long-term success. Yet, motivating employees to engage in training programs remains a persistent challenge. Traditional incentives often fall short, but a new solution is gaining traction: gift cards. Flexible, personal, and scalable, gift cards are revolutionizing how companies incentivize professional growth.

The Power of Incentives in Professional Development

While the intrinsic desire to learn is powerful, it can be overshadowed by daily responsibilities and deadlines. Tangible incentives bridge this gap, providing immediate recognition and reinforcing positive behaviors. Gift cards, in particular, stand out as a preferred reward—offering flexibility, personalization, and a sense of genuine appreciation.

Unlike cash bonuses, which often blend into regular paychecks, gift cards feel like a special treat. Employees can select rewards that matter most to them, whether it’s a favorite retailer, a streaming service, or even a charitable donation. This autonomy amplifies the perceived value of the reward, making employees more likely to participate in training and development opportunities.

Why Gift Cards Work

Gift cards tap into both extrinsic and intrinsic motivation. Externally, they provide a clear, immediate benefit for completing a course or achieving a certification. Internally, the act of choosing a reward makes the accomplishment feel more personal and meaningful. Digital gift cards also offer instant gratification—delivered via email or text, often accompanied by celebratory animations and personalized messages that turn recognition into a memorable moment.

For remote and hybrid teams, gift cards are especially effective. They eliminate logistical challenges, ensuring all employees—regardless of location—can participate equally. Gift cards can be tailored to different milestones, from course completions to skill demonstrations, and integrated seamlessly into existing learning management systems.

Assembly’s Gift Card Program: A Game-Changer for Learning Incentives

Assembly, a leading employee engagement platform, will soon launch a new gift card program designed to make incentivizing learning easier and more impactful than ever. Here’s what sets Assembly’s program apart:

  • Free to Sign Up: The first tier of Assembly is free, and the gift card program is included in all paid plans.
  • Self-Service Gifting:
    • 1:1 gift and card (free)
    • 1-to-many gift and card, where others can sign but the gift comes from one person (free)
  • Automated Gifting: For company-wide automated gifting, simply talk to Assembly’s sales team.
  • E-Cards and Kudo Boards: Create customizable e-cards or kudo boards—perfect for thank-yous, birthdays, anniversaries, and more. These can be sent via email, text, or within the Assembly platform, complete with delightful animations to celebrate the moment.
  • Flexible Gifting Ideas:
    • Send money for use across Assembly’s entire catalog
    • Restrict funds to specific categories or curated rewards
    • Send traditional gift cards or company swag (additional cost)
  • Memorable Receiving Experience: Recipients enjoy a fun, animated experience and can easily send a thank-you back to the sender.

With Assembly, organizations can effortlessly recognize achievements, celebrate milestones, and incentivize professional development with one platform.

Best Practices for Using Gift Cards to Incentivize Learning

To maximize the impact of gift card incentives, consider these best practices:

  • Align Rewards with Learning Goals: Offer gift cards for meaningful achievements, such as completing a certification, mastering a new skill, or contributing to a team project.
  • Communicate Clearly: Set expectations and explain how employees can earn rewards. Transparency builds trust and excitement.
  • Personalize the Experience: Use Assembly’s customizable e-cards and kudo boards to add a personal touch to each reward.
  • Track and Measure Impact: Monitor participation rates, completion rates, and employee feedback to assess the effectiveness of your incentive program.
  • Balance Extrinsic and Intrinsic Motivation: While gift cards are powerful motivators, combine them with recognition, growth opportunities, and a supportive learning culture.

The Future of Learning Incentives

As the workforce becomes more diverse and distributed, flexible, personalized incentives like gift cards will play a crucial role in driving engagement and professional growth. Assembly’s innovative gift card program makes it easy for organizations to recognize achievements, celebrate milestones, and foster a culture of continuous learning.

Ready to see how Assembly can transform your professional development programs? Schedule a demo with Assembly today and discover the power of gift card incentives for learning!

FAQs

How do gift cards motivate employees to participate in training?

Gift cards provide a tangible, flexible reward that employees value. By offering gift cards for completing training or achieving milestones, organizations increase motivation and participation rates.

What types of gift cards can be used for employee learning incentives?

Companies can offer a wide range of gift cards, including popular retailers, e-learning platforms, and even curated rewards or company swag, such as those that will be offered in Assembly’s gift card program.

Are gift card incentive programs expensive to implement?

With platforms like Assembly, companies can start for free and scale their programs as needed. Clear budgeting and tracking ensure the program remains cost-effective.

Can gift card rewards be personalized for different occasions?

Yes! Assembly’s platform allows for customizable e-cards and kudo boards for occasions like birthdays, anniversaries, thank-yous, and more, making each reward unique and meaningful.

Browse our Free Employee Recognition Guide

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Frequently Asked Questions

Is Assembly SOC 2 compliant?

Yes, at Assembly, security is a top priority. Each quarter, we have ongoing security work that is everyone’s responsibility. While we maintain a strong security posture, it was important for us to prove to our customers that we do everything we claim to do. This led us to pursue a SOC 2 Type II report that would provide evidence of our compliance with industry gold-standard security practice.

What's the ROI for employee recognition?

There is study after study showing that employee recognition leads to increased engagement. This in return creates an environment where employees are happier and more motivated which increase productivity and reduces voluntary turnover significantly. In order to filled critical roles, companies tend to spend nearly twice the value of an annual salary. Assembly is an investment in your employees that supports your bottom line.

Does Assembly offer longer-term contracts?

Yes, we will offer contracts for companies with longer-term agreements to help larger customers have more certainty around future costs.

The minimum agreement term is a 12-month subscription.

Does Assembly offer onboarding support?

We do and for FREE! Any new customer needing further support to get started with Assembly to ensure you're set up for success can request custom onboarding support. Improving your employee experience is about much more than just using our amazing software; it’s about transforming your business to create a workplace that people love. That’s much easier to do with the personal support and advice from our passionate people experts.

How much do rewards cost?

At the time of redemption (when your employees exchange their points for a paid reward) you'll pay face value. If a reward is a $10 Amazon gift card, your cost will be $10. All paid rewards are billed for on a monthly basis.

The good news is that you don't have to pay for rewards upfront because we only charge you when points are redeemed, not when they're earned.

Does Assembly offer discounts?

We offer discounts or educational or charitable organizations. In order to secure a discount, you'll first need to book a demo with a customer support specialist.

For all other organizations, we are willing to consider longer-term agreements in exchange for discounts. To set up annual plans or longer, you will need to book a demo with a customer support specialist.

How do I cancel my plan if needed?

If you're on a month to month plan, you can go here and cancel anytime. If you're having concerns or need help setting up your account for success, you can always book a demo with a customer support specialist.

If you're on a longer-term custom plan, you'll need to reach out to your customer support specialist to cancel your account or email us at support@joinassembly.com.

What customizations are available?

Great question! You can customize your core values to match your organization's to boost and track alignment. You can change your currency from the 🏆 emoji (our default) to any emoji of your choice. You can swap our logo for your own. You can also set up company culture rewards such as, "Lunch with the CEO," "Buy a book on us," and so much more!

Who can give or receive recognition?

While we recommend a peer to peer set up where anyone in your organization can give or receive recognition, you can set up Assembly however you want. If you need to limit the people who can give or receive recognition, that's perfectly fine and can be done from your Admin, here.

What integrations are available?

Assembly connects to the tools your employees use every day to offer an easy, seamless experience with minimal change management.  

Assembly has integrations with HCM/HRIS systems like ADP, Google, Office 365, and Slack. We also integrate with communication tools like Slack and Teams so you and your employees can access Assembly wherever they work now.

What's your average adoption rate?

That depends on the company's permissions set up. That said, over 90% of the employees on Assembly's platform are recognized on a monthly basis. That means nearly every employee across all of our customers are receiving regular recognition from their peers, managers, or leadership. We're extremely proud of this.

Must rewards be set up to use Assembly?

They are not required. You can use Assembly without having rewards set up. However, we don't recommend it if you intend to have a high adoption and usage rate. You can always keep the costs down by offering internal culture rewards that are fulfilled by you internally.

Are points required to use Assembly?

No, you can remove allowances from anyone or everyone. It's up to you but we do recommend using points whether they're worth a real dollar value or not. Companies that use points have a much higher engagement rate even if those points don't exchange for real dollars.

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Please schedule time with an expert and we will help you to get all your questions answered